Khetika Raises $18 Million in Series B to Drive 10X Growth and Global Expansion
Khetika, a leading clean-label food startup, has secured $18 million (~Rs.154 crore) in its Series B funding round, marking a pivotal step in its mission to deliver pure, preservative-free staples from farm to pantry. Co-led by Narotam Sekhsaria Family Office and Anicut Capital, the round included participation from existing investors Incofin India Progress Fund, Rajasthan Gum Pvt. Ltd., and Shree Ram India Gums Ltd., bringing Khetika’s total funding to approximately $25 million.
Summary
Founded in 2017 by Dr. Prithwi Singh (CEO), Darshan Krishnamurthy (CTO), and Raghuveer Allada, Khetika is redefining convenience in healthy meals with a portfolio spanning idli-dosa batters, stone-ground millets, chutneys, spices, makhana, dry fruits, pulses, and confectionery-grade chocolate ingredients. With Rs.247 crore in annual revenue (FY25), up 50% from Rs.160 crore in FY24, and a team of 135 employees, Khetika is carving a niche as India’s leading clean-label staples brand.
Funding Journey
Khetika’s funding trajectory reflects its rapid growth and investor confidence:
- Seed Round (2018): Raised ~$2 million from SIDBI Venture Capital to establish initial operations, including supply chain development and pilot manufacturing facilities.
- Series A (2021): Secured ~$5 million, led by Incofin India Progress Fund, to scale its tech-enabled SuperZop platform and expand to four manufacturing plants in Delhi, Mumbai, Ahmedabad, and Bihar.
- Series B (July 2025): Closed $18 million (~Rs.154 crore), with 70% as primary capital and 30% providing a secondary exit for early investors like SIDBI Venture Capital. Total funding to date: ~$25 million.
Strategic Use of Funds
The $18 million Series B will propel Khetika toward a 10X revenue target of Rs. 2,000 crores in three years through:
- Brand Building: Amplifying consumer awareness to establish Khetika as a category-defining clean-label brand.
- Geographical Expansion: Scaling from four plants to 20 cities, with plans to reach 40 cities using a nano-plant model. Recent investments include a batter plant in Delhi and a spice processing unit in Unjha, Gujarat.
- International Markets: Targeting Europe, MENA, and the US to meet global demand for high-quality Indian staples.
- Product Innovation: Launching new preservative-free products across ambient and chilled categories, leveraging traditional stone-ground processes and natural fermentation.
- Supply Chain and Team Growth: Enhancing the SuperZop platform, which connects 25,000+ farmers across 14 states, and hiring across research, marketing, and operations.
Mission & Supply Chain Innovation
Khetika’s mission is to make clean, honest food as convenient as instant noodles, without artificial additives. Its tech-driven supply chain sources directly from farmers in regions best suited for specific crops, using SuperGRT technology, IoT, and ERP systems for traceability and quality. A state-of-the-art repackaging center and EV-based last-mile delivery ensure nutritional integrity, reduced food waste, and lower greenhouse gas emissions.
Products & Quality Standards
Khetika’s portfolio includes:
- Fresh batters & chutneys (e.g., idli-dosa, sprouted moong chilla)
- Staple grains & traditional foods (millets, stone-ground flours)
- Dry fruits, makhana, pulses, and confectionery-grade chocolate ingredients
Each “single-origin” product is additive- and preservative-free, meeting international food safety and quality standards while preserving traditional flavors.
Technology, Operations & Team
Khetika blends tradition with innovation:
- Repackaging Centre: Centralized facility for cleaning, processing, and packaging staples.
- Supply Chain Tech: IoT and ERP systems monitor crop origin, processing, and logistics.
- Certification & Standards: Ensuring compliance and traceability across the chain.
Founding Team:
- Dr. Prithwi Singh (CEO): Growth-focused, ex-SuperZop.
- Darshan Krishnamurthy (CTO): 15+ years in retail tech and supply chain, former Tesco/Star Bazaar.
- Raghuveer Allada: Co-founder, driving operational systems.
Distribution & Partnerships
Khetika’s products are available across:
- Quick Commerce Platforms: Zepto, Blinkit, Swiggy Instamart (25% of revenue, fastest-growing channel).
- E-commerce & Retail: Amazon, Flipkart, DMart.
- B2B Channel: SuperZop connects with grocers and kirana stores (75% of revenue).
- Distribution Expansion: EV-based last-mile fleet and climate-aware logistics enhance scalability.
Social & Environmental Impact
Khetika is committed to sustainability:
- Promotes climate-friendly millets and traditional grains over water-intensive staples.
- Uses electric vehicles for lower carbon footprint logistics.
- Adopts a lean supply chain to reduce food waste.
Market Position & Competitors
From an unfunded startup to a Series B-funded leader, Khetika stands out against peers like Wingreens, Two Brothers Organic Farms, and Sweet Karam Coffee. With Rs. 247 crores in FY25 revenue and growing distribution, Khetika is a frontrunner in India’s clean-label staples market, driven by its tech-enabled supply chain and focus on quality.
Why Khetika Matters
- Consumers: Access preservative-free, nutritious staples.
- Farmers: Benefit from direct market access and fair pricing.
- Environment: Gains from reduced emissions, waste, and sustainable crop promotion.
- Retailers & Grocers: Receive standardized supply with strong brand trust.
Investor Perspectives
“Indian households increasingly demand clean-label, health-focused foods that deliver on nutrition and transparency—precisely what Khetika provides,” said Adithya Bharadwaj, Principal at Anicut Capital. “The team’s grasp of sourcing, product development, and retail distribution is exceptional.”
Narayanan Venkitraman, Narotam Sekhsaria Family Office, added, “Khetika is leading the transformation of the Indian food space with its direct farmer sourcing and innovative supply chain.”
Rahul Rai, Partner at Incofin, noted, “Khetika’s growth through SuperZoo reflects a commitment to safe, affordable, high-quality food.”
Market Context
Khetika’s growth aligns with IMARC’s projection of the FMCG market reaching $1,108.48 billion by 2033, driven by demand for clean, natural foods. Its international expansion targets the rising global appetite for Indian staples.
“We’re building a movement to redefine how India and the world eat,” said Dr. Prithwi Singh. “This funding will help us scale by 10X, supporting farmers and delivering clean staples to consumers globally.”
About Focus Agritech
Focus Agritech is India’s leading platform for agritech innovation, connecting startups, farmers, investors, and policymakers to drive sustainable agriculture. Visit focusagritech.com for the latest agritech news and insights.
Ready to scale your agri startup? Connect with incubators offering funding — Explore Now.